Joel the Nerd · Brand lock · May 2026 Locked by owner

Field One Mobile Mechanical brand lock.

Owner supplied the logo, palette and tagline. This sheet captures the visual system the homepage and the WordPress build are constructed against. The earlier three-direction proposal is superseded.

01

Logo

Field One Mobile Mechanical primary logo on paper
Field One logo on ink (placeholder until transparent PNG lands)
Field One logo on yellow (placeholder)

Next from the owner: a vector file (SVG or AI) so the logo scales cleanly into footers, favicons and print.

Interim: the supplied JPEG works on light backgrounds at hero sizes; for dark / yellow surfaces we need a PNG with the background knocked out.

02

Palette

Field Yellow
#F4CD1APrimary accent. CTAs, the "ONE" in the wordmark, headline underline, hover states.
Workshop Ink
#232A34Primary surface and headings. Header CTA, hero, about block, final CTA, footer.
Paper
#FFFFFFCard backgrounds, light sections, header.
Bone
#F6F4EEBody background, a softer neutral than pure white.
03

Typography

DisplayManrope · 800
On-site fleet servicing for the businesses that can't afford downtime.
Sub-headManrope · 700
From the work ute to the excavator.
BodySource Sans 3 · 400 / 500
Field One Mobile Mechanical is a mobile fleet servicing business based in Strathalbyn, providing on-site servicing, repairs and maintenance for businesses across Greater Adelaide.
04

Voice

Do

  • Talk to trades and contractors, not consumers. They've got a fleet, you've got a depot, this is B2B.
  • Lead with the value props the owner picked: less downtime, faster support, more reliability, less hassle.
  • Short sentences. Trade-direct. Read like a person who actually does the work.
  • Use the equipment language they use: fleet vehicles, work utes, trucks, trailers, plant and machinery.

Don't

  • Don't write like a passenger-car servicing chain. This is fleet, not driveway.
  • Don't promise specifics we can't back (response times, prices, qualifications) until the owner confirms.
  • Don't use em dashes or Oxford commas (workspace rule).
  • Don't fabricate review counts, ratings or stats.
05

Hero in use

On-site fleet servicing for the businesses that can't afford downtime.

Field One is a mobile fleet mechanic based in Strathalbyn. We come to your site, depot or workplace and keep your work vehicles, trailers and machinery running.

Call 0459 592 341
Earlier three-direction proposal is kept for reference at brand-directions-v1.html. The recommendation back then was "Modern Field Service" — the typography and clean feel from that direction live on here, paired with the owner's real palette and logo.